Yahoo! CEO says iAds will “fall apart”

Thu, Sep 16, 2010


Yahoo CEO Carol Bartz opines on why she feels Apple’s iAd initiative will fall flat. “That’s going to fall apart for them,” Bartz said, “Advertisers are not going to have that type of control over them. Apple wants total control over those ads.”

A few weeks back, we reportedthat Apple’s thirst for complete control over the iAd process has hampered the ability of Apple’s partners from rolling out ads as quickly as they would like.

The longer that expected delays have even resulted in one company, Chanel SA, dropping their iAd efforts altogether. Citigroup has also experienced iAd delays, and the report notes that the company is now taking a more metered approach to rolling out ads on Appleā€™s new mobile advertising platform.


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