Apple acquisition frenzy, relatively speaking, continues on unabated. According to a report from the Swedish site Mac1, Apple appears to have purchased Polar Rose, a tech company specializing in facial recognition technology.
The Malmö-based company specializes in developing technology which makes facial recognition, not unlike what Apple already has and uses iPhoto for Mac OS X. Through sophisticated algorithms, manages the software of the Arctic Rose to recognize faces in images and the company offers three different products using this solution. Two of the (Face Cloud and FaceLib) them seem to be very interesting for Apple.
Face Cloud is a scalable server-side solution to add facial recognition to nearly all types of Web services. One can, for example, easily imagine Face Cloud can be used to introduce face recognition in images that are uploaded to Mobile Me – a service that does not exist today.
FaceLib is the same face recognition just moved to a mobile phone. FaceLib can either work together with Face Cloud or can make facial recognition directly on your mobile phone – such as an iPhone. FaceLib Polar Rose has developed for both the iPhone and Android today.