Archive | October 27th, 2010

Apple increased ad spending and number of employees in 2010

27. October 2010

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Apple on Wednesday filed its 2010 annual report with the SEC, and as usual, there are a few interesting nuggets of information to be had. First, Apple spent a boatload on advertising this past year – a whopping $691 million in total. By way of comparison, Apple spent only $501 million in 2009 and $486 […]

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Apple abandoning white iPhone 4 altogether?

27. October 2010

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Hot on the heels of a report that the white iPhone 4 has been shelved until later this Spring due to camera issues comes word via BGR that Apple may very well scrap the white iPhone 4 model altogether. Adding on to last night’s Apple announcement that the company would further delay the release of […]

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Should developers be concerned over the upcoming Mac App Store?

27. October 2010

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The days of rummaging through store shelves at Comp USA or through the pages of MacWarehouse for Macintosh software are long gone. Come January 2011, Apple’s newly announced Mac app store may very well become the primary method for users to browse, discover, and download quality Mac software. There’s no denying that Apple’s app store for […]

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White iPhone 4 delayed until Spring

27. October 2010

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Reuters reports that Apple has now postponed the rollout of the white iPhone 4 until next spring. “We’re sorry to disappoint customers waiting for the white iPhone again,” said Apple spokeswoman Trudy Muller. Initially released in June of this year, Apple originally told consumers that the white model iPhone would hit stores sometime in July. […]

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