Why Google won’t be buying Twitter

Tue, Nov 9, 2010


An interesting blurb in light of the recent rumor that both Apple and Google are engaged in high-level talks with mobile payment startup BOKU.

One former senior executive at Google says that Google never buys anything unless it thinks it’s going to be made to look stupid by allowing someone else to buy it first. This, the ex-Googler says, is why Google suddenly jumped into the bidding for mobile ad network AdMob–because Apple was about to buy it.

So unless another company makes a serious run at Twitter–and there’s really only one other likely buyer that could afford to do it (Microsoft)*–Google will probably do nothing until it’s too late.

via BusinessInsider


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