It’s good to be king, and make no mistake about it, when it comes to the tablet market, Apple is definitely a king among men. According to recent data compiled by Strategy Analytics, Apple’s iPad constituted 95% of all global tablet shipments during the most recent quarter. Android tablets, the closest competitor to the iPad at this point, accounted for 2.3% of global tablet shipments.
Neil Mawston of Strategy Analytics comments,
The tablet wars are up and running. Apple has quickly leveraged its famous brand, an extensive retail presence and user-friendly design to develop the tablet segment into a multi-billion-dollar global business. Android, Microsoft, MeeGo, WebOS, Blackberry, and other platforms are trailing in Apple’s wake and they already have much ground to make up.
At this point though, the tablet race seems more like a lopsided victory for Apple than an actual war between equally skilled foes.
In any event, the tablet market, though not necessarily new, wasn’t much of anything until Apple introduced the iPad this past April. And with the holiday shopping season upon us, a flood of iPad competitors will be hitting stores with increasing intensity. It remains to be see, however, if competitors can match Apple’s meshing of premium hardware with best in class software to create a unified and slick end product. To date, the first true iPad competitor – the Samsung Galaxy Tab – has gotten less than stellar reviews. Indeed, many upcoming iPad competitors will be sporting smaller 7-inch screens and will cost as much as, if not more than, a more capable and equivalent iPad model.