New survey points to huge holiday shopping season for Apple

Wed, Nov 24, 2010


This week kicks off the busiest shopping time of the year and Apple, surprise surprise, is poised to have a monster holiday quarter with its new lineup of Mac notebooks (why hello, MacBook Air) and, of course, it’s impressive lineup of iOS devices leading the way.

According to a recent survey of 2,812 people, ChangeWave found that 10% of respondents are planning on buying a new notebook in the next 90 days, the highest percentage recorded by ChangeWave in the last 3 years. And of that 10%, 36% of respondents are planning on buying a Mac, a jump from 25% the last time ChangeWave conducted a similar survey.

ChangeWave research director Paul Carton commented, “the manufacturer most responsible for the surge in laptop demand is Apple, with 36 percent of planned laptops buyers saying they’ll purchase a Mac, a huge 11 percentage point jump since our previous survey of a month ago.”

“Simply put,” Carton continued, “it’s the highest level of planned laptop buying ever for Apple in a ChangeWave survey.”


Comments are closed.

eXTReMe Tracker