Apple and News Corp. officially introduce “The Daily”

Wed, Feb 2, 2011


Rupert Murdoch today unveiled a new iPad-only publication called The Daily.

“New times demand new journalism,” Murdoch explained. “So we built The Daily completely from scratch — on the most innovative device to come about in my time — the iPad.”

Looking to spice things up, The Daily will feature a medley of text, photography, audio, video, and touch interaction to deliver a brand new and immersive newspaper experience to the masses. Moreover, the iPad medium will allow The Daily to relay and explore news stories in ways not possible in print or even online; examples include immersive 360 degree photos, multi-touch functionally enabling users to swipe through stories a’la cover flow, the ability to shuffle stories, have news stories read aloud, and a whole lot more.

And lest you think this will be a multimedia bonanza that’s heavy on bells and whistles and light on substance, the paper will offer a slew of sections that can be customized to fit a users tastes, a particularly interesting feature for sports fans living outside the town of their favorite teams.

“News Corp. is redefining the news experience with The Daily,” Steve Jobs said in a press release. “We think it is terrific and iPad users are really going to embrace it.”

Headed up by Editor-in-Chief Jesse Angelo and Publisher Greg Clayman, The Dailywill cost just $0.99 a week or $39.99 for an annual subscription. The app will be the first on iTunes available as a subscription and will be billed directly to a user’s iTunes account.

“We can offer The Daily for only 14 cents per day, bringing a polished news magazine to our readers. The Daily’s success will be determined by its utility and originality, and we will work tirelessly toward those goals” said Murdoch.

Each day The Daily will publish up to 100 pages focused on six key areas: news, sports, gossip and celebrity, opinion, arts and life, and apps and games. It will offer views from across the political spectrum. They will come from across cultures and generations, across America and the world.

The Daily will feature Sudoku and crossword puzzles, localized weather reports, and a customizable sports package that captures news on the user’s favorite teams. Subscribers will also be able to leave comments on Daily stories in either written or audio form — as well as bookmark them in-app to read later.

As readers move through The Daily’s content, they will be helped by several highly intuitive navigation tools. And while The Daily lives on the iPad, most of its articles can be easily shared via Facebook, Twitter and email. The Daily will link out to the web, as well as bring the web into the app.

Some of the advertisers already on board include HBO, Pepsi, Verizon, Macy’s, and Paramount. The app is already available via iTunes and we’ll be following user reaction to the new publication throughout the day.



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