Apple planning to eliminate boxed software – Rumor

Mon, Feb 7, 2011

News, Rumors

MacRumors reports that the recent launch of the Mac App Store may catalyze Apple’s efforts to completely do away with boxed software.

With the success of the iTunes App Store and the launch of the Mac App Store, it seems clear that the long term future of software sales is going to be digital distribution. Based on what we’ve heard, however, Apple is planning on making the move to all digital sooner than expected at their retail stores. Apple is working towards eliminating boxed software and presumably focusing sales through the Mac App Store.



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