Even a new and skinnier Diet Pepsi can that was released in honor of Fashion Week. The can is a “taller and sassier” version of the traditional can and was done in “celebration of beautiful, confident women.”
But as you might expect, some people are crying foul claiming that the can reinforces pre-existing stereotypes about beauty and weight – namely, that thin is in. The National Eating Disorders Association called the can design “thoughtless and irresponsible.”
Think about that for a second – the design of a Soda can is being called out for being thoughtless and irresponsible. People, please. Let’s focus on some real problems, shall we?
In a statement touting the new design, Pepsi marketing officer Jill Beraud stated, “Our slim, attractive new can is the perfect complement to today’s most stylish looks, and we’re excited to throw its coming-out party during the biggest celebration of innovative design in the world.”
Beraud also explained that the can is a “celebration of beautiful, confident women” and is all about “celebrating a beautiful shape.”
Speaking to Reuters TV, Beraud went even further. “It’s really the Pepsi woman,” said Beraud. “It’s every woman. It’s every woman that you know, that I know. It’s the girl next door. It’s all about refreshing people, about refreshing attitudes.”
Okay, enough marketing mumbo jumbo for now. Still, not everyone’s convinced that Pepsi’s motives are benign.
Adorning one of the walls [at Fashion Week] was a sign stating ‘Nothing tastes as good as the Skinny Can Feels’. Model Kate Moss ignited controversy when in 2009 she famously stated during an interview that ‘Nothing tastes as good as skinny feels’. Critics at the time said Moss’ comments encouraged young women to become anorexic.
So yeah, this issue isn’t that black and white. But at the end of the day, people should spend more time focusing on exercising and eating healthy than on a skinny Diet Soda can, which, by the way, will be available in stores in March. The older and fatter (err, stouter/healthier) can will still be available.