Verizon to end unlimited data plan option this Summer

Tue, Mar 1, 2011


Verizon carrying the iPhone isn’t just about giving its users more options, but about stealing away valuable smartphone customers from AT&T. To that end, Verizon, upon announcing the arrival of the iPhone, also announced that customers would be eligible for a $29.95 unlimited data plan. AT&T, in contrast, had since done away with unlimited plans and moved to a tiered payment structure.

Bloomberg is now reporting that Verizon’s unlimited data plan gambit was just a temporary measure and that the company will bring it to an end this Summer and switch to a tiered plan like AT&T. Like AT&T, Verizon will grandfather in those with unlimited plans should they choose to keep it.

More in the full report.



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