A charming story about, of all things, an iPad 2 return.
With the iPad 2 still a new product, Apple is paying especially close attention to the reasons underlying product returns to better detect potential product defects.
[Apple’s] focus this week has been to troubleshoot all the iPad 2s that customers are returning to the stores. One iPad came back with a post it note on it that said “Wife said no.” It was escalated as something funny, and two of the VPs got wind of it. They sent the guy an iPad 2 with a note on it that said “Apple said yes.”
Now that, my friends, is good, smart business.