WIth the growing number of teen suicides being caused by bullying over sexual orientation, the It Gets Better Project seeks to give troubled teens hope that their lives will, in fact, get better.
“Many LGBT youth can’t picture what their lives might be like as openly gay adults”, the website reads. “They can’t imagine a future for themselves. So let’s show them what our lives are like, let’s show them what the future may hold in store for them.”
The project has thus far generated thousands of contributions from all over the world, from celebrities and from average joes and janes alike. This past week, a group of Apple employees contributed their own video to the project, with the underlying message of course being that though times may be tough right now, things will get better.
Apple is universally recognized as an extremely LGBT friendly corporation. In 2008 the company donated $100,000 to help fight the California ban on gay marriage.
In a statement at the time, Apple explained:
Apple was among the first California companies to offer equal rights and benefits to our employees’ same-sex partners, and we strongly believe that a person’s fundamental rights — including the right to marry — should not be affected by their sexual orientation. Apple views this as a civil rights issue, rather than just a political issue, and is therefore speaking out publicly against Proposition 8.
More recently, and not without its fair share of controversy, Apple also removed an iPhone app titled “Gay Cure” which sought to alleviate the “affliction” that is being gay.
The video below features a number of nameless Apple employees, and while it’s unclear who works for Apple retail and who works for Apple out in Cupertino, one prominent appearance is made by Randy Ubilos, Apple’s head of video applications who often gets on stage to introduce the latest version of iMovie, and more recently, Final Cut Pro. Other large tech companies who have contributed to the It Gets Better project include Google, Adobe, Facebook, and Microsoft.
For a short while, Apple’s video had been automatically removed due to the depiction of “harmful activities” only to be manually re-activated a short while afterwards.