Apple is reportedly exploring the use of Samsung’s active matrix OLED (AMOLED) display in its third gen iPad, according to a recent report from the Korea Herald. There is some potential drama, however. Samsung currently uses its AMOLED display on its Galaxy S 2 smartphones, though not in its line of tablets just yet. Given the increasing level of competition between Apple and Samsung in the form of intense litigation, it stands to reason that Samsung might want to keep its AMOLED display away from Apple in an effort to further differentiate its products from Apple’s. Though if you take a look at Samsung’s product line, it’s not as if differentiation seems to be on their agenda.
Highlighting the depth of Apple’s interest, the report relays that Apple COO Tim Cook himself made a trip out to South Korea to discuss the possibility of employing said screens in the iPad 3. Samsung of course is already one of Apple’s primary and top suppliers for components in its iOS devices.
Asia News Network reports:
Previously, there had been contradictory assessments over whether AMOLED technology is compatible with tablet PCs, but AMOLED displays have improved to the point where they are now considered to have significant advantage over LCDs.
Super AMOLED displays, for instance, tout brighter screens, less sunlight reflection and reduced power consumption.
Apple’s shift to AMOLED spells much trouble for LG Display, one of Apple’s main suppliers for LCDs and Samsung’s main rivals.
Also of note is a tidbit, which should be taken with a grain of salt, is that Cook already offered Samsung a large upfront advance for AMOLED displays.