Apple to start ramping up MacBook Air production in July – Report

Mon, Jun 27, 2011


Citing component makers in the supply chain, DigiTimes reports that Apple will be ramping up MacBook Air production in July.

Shipments of parts and components for MacBook lineups totaled an equivalent of 2.2-2.4 million MacBooks in June, and orders for July are likely to top 2.7-2.8 million units, said the sources, noting that the increase is in line with Apple’s previous strategy to ramp up deliveries prior to the launch of new products.

Oddly enough, the report relays that component makers are anticipating Apple to produce over 8 million MacBook Air units in the third quarter of 2011 alone. This doesn’t seem plausible at all given that the 8 million figure is more than the total number of Macs Apple shipped in the second quarter of this year.

It’s also worth noting that this report is at odds with a previous analyst report from Concord Securities which claimed that Apple already began ramping up MacBook Air production in June with shipments expected to reach nearly 400,000 units.

So while the DigiTimes report therefore seems a bit sketchy, we’ve also heard that Apple may be delaying the release of Macs so that they can get them all up and running on OS X Lion. If that, in fact, is the case, a July manufacturing schedule is believable, but again, the 8 million unit mark has to be a mistake.



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