Well, so much for that. It would appear that rumors of Apple holding a special iPod media event on September 7th are unfounded.
The well-connected Jim Darlymple writes for The Loop:
According to my sources, Apple will not have an event or launch the next iPhone on September 7. It’s hard to say how that specific date was chosen by the sites that started the rumor, other than it fits into the timeline of previous Apple events.
Typically Apple uses its September event to launch new iPods for the Christmas shopping season, but it is widely expected that the company will use this year’s event to launch a new iPhone.
Speculation seems split on whether the device will be a small upgrade of the iPhone 4 or a major redesign with many new features.
Interesting, though news of the iPhone being announced on September 7th was never grounded in reality. The original rumor source explicitly stated Apple was saving the iPhone 5 announcement for late in September so this isn’t exactly breaking news.
Don’t bother putting time aside on September 7th for a special Apple media event.