Fortune’s Adam Lashinsky planning new book that promises an inside look at Apple

Wed, Sep 7, 2011


On November 21, Simon and Schuster will release the first ever authorized biography on Apple co-founder and former CEO Steve Jobs. Penned by Walter Isaacson, the book will cover Jobs’ entire life, from his days as a youth in Palo Alto all the way up to his recent resignation as the CEO of Apple.

The book is bound to be a must-read for any Apple fan, or even for anyone with more than a passing interest in technology. But for those of you who just can’t get enough of what life behind the scenes at Apple, you’re in luck.

Fortune’s Adam Lashinsky has penned a number of fascinating exposes from within the typically secretive walls of Apple and he’s planning a tell-all book about the inner workings of Apple for a January 18, 2012 release.

Lashinsky said he did not garner Jobs’ help on the book in an interview today, but did manage to get a deep inside look at the company.

“Doing an unauthorized book is harder,” said Lashinsky. “But what you get is well-reported information, which is outside the message Apple wants to deliver, and there is so much good stuff, this company is worth far more than an article.”

Tantalizingly, the book, dubbed “Inside Apple”, will take a look at the whole of Apple and promises to include a bevy of inside information, including “how Apple creates killer products, forges intense bonds with consumers, and gets what it wants from suppliers…the lessons about leadership, product design and marketing are universal, and they should appeal to anyone hoping to bring some of that Apple magic to their own company, career or creative endeavor.”

Given the depth of reporting in Lashinsky’s previous work, this Winter promises to provide an unprecedented look into the mind of Steve Jobs and the inner workings at Apple.

All Things D


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