Apple today announced a new program wherein the company will match any charitable donations employees make up to a ceiling of $10,000 per year per employee. The program was announced via an internal email from newly minted CEO Tim Cook. The matching program currently applies exclusively to full-time Apple employees in the US but it may soon extend to cover employees in other countries as well.
Tim Cook’s email reads:
I am very happy to announce that we are kicking off a matching gift program for charitable donations. We are all really inspired by the generosity of our co-workers who give back to the community and this program is going to help that individual giving go even farther.
Starting September 15, when you give money to a non-profit 501(c)(3) organization, Apple will match your gift dollar-for-dollar, up to $10,000 annually. This program will be for full-time employees in the US at first, and we’ll expand it to other parts of the world over time.
Thank you all for working so hard to make a difference, both here at Apple and in the lives of others. I am incredibly proud to be part of this team.
If you’d like more information on the program, you can get it on HRWeb, which can be easily accessed through AppleWeb.
Apple, of course, isn’t a stranger to charitable causes. Remember that the company set up donation pages on iTunes following the Haiti earthquake of 2010 and the Japanese tsunami disasters earlier this year.