When AT&T announced 200,000 iPhone 4S pre-orders in just under 12 hours, we assumed that the iPhone 4S was a bonafide hit. And now we know for sure.
Apple today announced that they received over 1 million iPhone 4S pre-orders in the first 24 hours the device was available. So much for all of that nonsense talking about how the iPhone 4S is a disappointing upgrade.
“We are blown away with the incredible customer response to iPhone 4S,” Phil Schiller said in a press release. “The first day pre-orders for iPhone 4S have been the most for any new product that Apple has ever launched and we are thrilled that customers love iPhone 4S as much as we do.”
By way of comparison, Apple received approximately 600,000 pre-orders of the iPhone 4 during the first 24 hours.
iPhone 4S will be available at all 245 Apple retail stores in the US beginning at 8 a.m. local time on Friday, October 14. Every customer who buys an iPhone 4S at an Apple retail store will be offered free Personal Setup service, helping them customize their iPhone 4S by setting up email, showing them new apps from the App Store and more, so they’ll be up and running with their new iPhone before they leave the store.