Steve Jobs and U2 frontman Bono developed a friendship over the years via Apple’s involvement in the (Product) Red charity to fight AIDS. What’s more, Jobs was seemingly a big U2 fan as you might remember that Apple released a U2 branded iPod back in the mid-2000’s.
With the passing of Jobs, Bono issued a statement about the Apple co-founder on his blog
What made Steve Jobs truly great is that he was only interested in doing truly great things. He was bored by an easy ride or easy profit. In a world littered with dull objects, he brought the beauty of clean lines and clear thought. This rhyme of intellect and intuition could be applied to a wide range of subjects from the US education system, to sculpture, to the fight against HIV/AIDS where his support of (RED) literally transformed the lives of two million people in Africa.
He changed music. He changed film. He changed the personal computer and turned telephony on its head while he was at it. He was tenacious in the extreme, his toughness never more evident than these past few years in his fight for his life as well as his companies’.
Steve told me as proud as he was of Apple and Pixar, his real pride was his family. He was a thoughtful and tender father, and loved nothing more than hanging out in the house with his belle Laurene and the kids.
I already miss him…one of a very small group of anarchic Americans who through technology literally invented the 21st century. We will all miss the hardware software Elvis.
There have been a lot of Steve Jobs tributes over the past few days, but this one may easily be may favorite. A man admittedly planted at the intersection of liberal arts and technology hell bent on changing the world with grandiose ideas and products that only he could have helped develop. Thinking different, and changing the world, one industry at a time.