Steve Jobs on an Apple HDTV – “I finally cracked it”

Fri, Oct 21, 2011

News, Rumors

One of the tenets of Apple under the reign of Steve Jobs was product secrecy, but Jobs upcoming biography has an interesting product revelation that confirms Apple’s plans to build an integrated HDTV.

“He very much wanted to do for television sets what he had done for computers, music players, and phones: make them simple and elegant,” Isaacson wrote.

Isaacson continued: “‘I’d like to create an integrated television set that is completely easy to use,’ he told me. ‘It would be seamlessly synced with all of your devices and with iCloud.’ No longer would users have to fiddle with complex remotes for DVD players and cable channels. ‘It will have the simplest user interface you could imagine. I finally cracked it.’”

To bypass all of the complexity brought along by cable channels, an Apple HDTV would have to bypass the cable companies via its own licensing deals so it could stream content to users. Indeed, it wasn’t that long ago that analyst Peter Misek wrote that Apple had shored up deals with almost all of the major studios and TV networks. Previous Apple HDTV rumors have pointed to a device with built-in DVR functionality that will incorporate features from the Apple TV along with the entirety of the iTunes Store. In short, users would be able to use their Apple HDTV to rent and stream movies, record TV shows and also play games.

The most recent HDTV rumors suggest that such an offering might be hitting stores by the holiday shopping season of 2012.

via Washington Post



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