This holiday shopping season, American teenagers have just three things on their mind – cold hard cash, clothes, and Apple products.
A testament to the popularity of Apple products and a branding success that remains the envy of nearly every other company, a recent survey conducted by Gene Munster of Piper Jaffray reveals that behind cash and clothes, teenagers are angling for Apple products this season.
In a survey of a few thousand teenagers, Munster found that 3.4% of those polled want an iPhone for Christmas while 2.5% want an iPad and 1.2% want an iPod Touch. A bit further down, 1.1% of respondents indicated that they want a Mac for Christmas.
By way of comparison, only 0.3% of those polled expressed an interest in an Xbox 360, which is just a smidge behind the 0.4% of folks who expressed interest in a PS 3.
Topping the most-wanted chart was cash, which checked in at 22% followed by clothing which checked in at 15%.
As noted by AppleInsider, Munster has been compiling this type of data for a few years now and it’s clear that Apple products have steadily climbed up the ranks on the wish lists of kids over the past few years.
A similar survey conducted by Nielsen revealed that the top three desired products amongst kids age 6-12 were all Apple products – the iPad, followed by the iPod Touch and the iPhone. All told, 44% of surveyed kids expressed an interest in Apple’s iPad, up nearly 50% from the 31% figure Nielsen recorded in 2010.