When it comes to search, Google is the undisputed king of the hill. But when it comes to actual search terms, Apple’s “iPhone” is the runaway winner – on Yahoo at least – beating out celebrity names and a host of other search terms that generally populate the list of most searched phrases. Coming in at number 2 was the Casey Anthony trial.
“This is the first time since 2002 that we have had a gadget at No. 1, which is an iPhone,” said Yahoo web trend analyst Vera Chan last week. Back then, the search term “PlayStation 2” topped the charts.
Some of the other top searches included Kim Kardashian, Lindsay Lohan, the Casey Anthony trial, Osama bin Laden’s death, Katy Perry, and the earthquake in Japan.
Conspicuously absent from the list was Brittney Spears who had consistently made the top-10 list for years before dropping off in 2011.
Looking at the list of most searched for terms, it’s clear that the masses are overwhelmingly interested in pop culture icons and world news events. That said, it’s not too much of a stretch to make a leap and declare that the iPhone, more than being a mere smartphone, is an iconic device that transcends technology and is as big a part of pop culture as a gadget can ever possibly hope to be.
And for what it’s worth, say what you will about Kim Kardashian, she can’t be all dumb considering that she uses a Mac.