Edible Apple

During Apple’s most recent earnings conference call, CEO Tim Cook predicted that the current holiday quarter would prove to be the company’s most successful yet with respect to iPhone sales. And so far, there’s no reason to think otherwise.

The iPhone 4S stormed out of the gate with a record 4 million units sold in its first three days of availability and demand has remained robust ever since. Further, the low price point of the iPhone 4 coupled with the quickest worldwide iPhone rollout in company history all point to record breaking iPhone sales figures this quarter. And let’s not forget that AT&T recently said that it expects the current quarter to be its most successful smartphone quarter in its history, thanks in large part to the wildly popular iPhone 4S.

In light of that, a number of analysts have raised their iPhone sales estimates for the quarter. Maynard Um of UBS recently wrote in a note to investors that Apple is liable to sell upwards of 30 million iPhone units this quarter, up from his previous estimate of 28 million. Further, analyst Shaw Wu and JP Morgan both raised their own iPhone forecast estimates to 28 million for the quarter. And finally, Ticonderoga Securities analyst Brian White, citing supply chain checks, recently said that Apple experienced their best November ever.

And for all you investors out there, UBS is maintaining its stock target for Apple shares at $510.

via Apple Insider