Edible Apple

As reports of Apple’s TV plans continue to swirl overhead, the Wall Street Journal is reporting that Apple has already met with various media executives to discuss, in the vaguest of terms of course, their plans and vision for what may very well be an upcoming Apple HDTV.

Now the HDTV market is arguably saturated with high performing sets available at affordable price points. So for Apple to enter the fray and command the type of margins they’ve grown accustomed to, they’d have to deliver a completely revamped TV viewing experience.

To that end, some of the ideas reportedly tossed around by Apple include wireless streaming to television shows, movies, special content, and perhaps applications. Apple has also indicated an interest in an HDTV set capable of communicating with other iOS devices to enable a personalized viewing experience. One example would be a user watching a show on an Apple TV and be able to pick up from where he/she left off on an iPad or iPhone.

In at least one meeting, Apple described future television technology that would respond to users’ voices and movements, one of the people said. Such technology, which Apple indicated may take longer than some of its other ideas, might allow users to use their voices to search for a show or change channels.

But lest you think Apple is revealing its hand, the WSJ quotes people familiar with the aforementioned Apple meetings as saying that Apple was “vague” with respect to their plans in the TV space.

But the fact that Apple is having these talks in the first place certainly indicates that Apple’s HDTV plans are moving forward.

Another idea reportedly proffered by Apple includes the ability to stream video content from an iOS device to an Apple HDTV set. Now this of course is already possible via AirPlay and the Apple TV, but with hundreds of millions of iOS devices already out in the market, an HDTV with built-in AirPlay support certainly is an intriguing proposition.

Apple has worked on technologies for integrating DVR storage and iCloud, its online syncing and storage service, into the device, according to a person briefed on the matter. Such technologies could allow users to watch shows they have saved or purchased on two different devices, like a TV and a computer, without having to buy or record the shows twice.

One of the more recent rumors circulating claims that Apple is planning to release HDTV’s in 3 separate sizes (32-inches on the low end and 55-inches on the high end). What’s more, these sets will reportedly feature Apple’s as of yet unannounced A6 processor.

And though Apple hasn’t officially announced anythign regarding its HDTV plans, you might remember a report relaying that competitors are already scrambling to figure out what Apple has up its sleeve, lest they be caught flatfooted like their counterparts in the MP3 player and smartphone market.

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