Apple planning large media-related event in NYC towards end of January

Mon, Jan 2, 2012

News, Rumors

December is typically a slow month for Apple news and this past year was no exception. But we’re just fresh into 2011 and it appears that Apple already has a big announcement lined up.

Set to take place in New York City at the end of the month, Kara Swisher of All Things D has the scoop that Apple is planning a media-related announcement. She does temper the rumor mill a bit by saying that the event has nothing at all do to with the iPad 3 and that it likely has nothing to do with the iTV Apple is believed to be working on.

That leaves some kind of advertising or even publishing announcement, which might be the case, since Apple SVP of Internet Software and Services Eddy Cue is reportedly involved.

Cue is in charge of a large swath of Appleā€™s media units, including the iTunes Store, App Store, iBookstore, as well as iAd and its iCloud services.

Hmm, we’re not sure if we follow Swisher’s hunch, here. A New York City media announcement is probably the last place Apple would tout some new advertising or publishing development. Indeed, new developments with respect to ads or publishing, we think, wouldn’t even warrant a dedicated media event.

Our take?

Apple’s media announcement might have something to do with the Apple TV or iTunes. Some sort of change to the way iTunes users can access media, whether it be related to music, TV, or movies. In other words, this announcement may not see the introduction of a brand new Apple product, but it may very well set the stage for such an announcement down the line.

via All Things D


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