Apple reportedly interested in acquiring TV rights to English Premiere League Soccer games

Wed, Jan 4, 2012

News, Rumors

Here’s an interesting rumor for all you Soccer hooligans out there.

The Daily Mail is reporting that both Apple and Google are interested in acquiring TV rights to soccer games in the English Premier League. Comprised of 20 clubs, the Premier League boasts many of the more poular teams, including Manchester United, Arsenal and Chelsea.

The Premier League is seen as the type of premium content that will help establish Apple TV in the UK and boost iPad sales, while the iTunes subscription service infrastructure is already in place.

The involvement of Apple – and their great multimedia rivals Google are also expected to make similar soundings – would give the PL a hugely competitive market at a time when the price of other TV sports rights are in decline.

The Apple TV already provides users access to MLB and NBA content, and it makes sense that Apple would look to shore up the popular soccer games of the Premier League for its British customer base. As for Google, they might be looking to shore up content for their Google TV service.

Other bidders in the mix include ESPN, Sky, and Al-Jazeera.


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