Samsung not worried about Apple entering the TV market

Wed, Feb 15, 2012


With everyone anticipating Apple’s foray into the HDTV market, Samsung – the global leader in HDTV shipments – isn’t worried at all.

At the company’s European Forum in Prague, Samsung AV product manager Chris Moseley told pocket-lint that when it comes to HDTVs, superior image quality is what matters most. Consequently, Moseley isn’t worried at all about Apple’s rumored HDTV.

We’ve not seen what they’ve done but what we can say is that they don’t have 10,000 people in R&D in the vision category.

They don’t have the best scaling engine in the world and they don’t have world renowned picture quality that has been awarded more than anyone else.

TVs are ultimately about picture quality. Ultimately. How smart they are…great, but let’s face it that’s a secondary consideration. The ultimate is about picture quality and there is no way that anyone, new or old, can come along this year or next year and beat us on picture quality.

So, from that perspective, it’s not a great concern but it remains to be seen what they’re going to come out with, if anything.

The latest rumors have pointed to Apple releasing an OLED based HDTV. If this is, in fact, true, then the aforementioned quote and the open disdain for “Smart” functionality may soon join the ranks of other Apple competitors who scoffed at the latest and greatest from Apple, such as Ballmer’s assertion that the iPhone wasn’t going to sell.

via Pocket Lint




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