Android still has majority of US smartphone market

Tue, Apr 3, 2012


New data released by Nielsen and covering February 2012 reveals that Android is still the smartphone marketshare player to beat in the US.

The study found that nearly half of all US mobile subscribers own a smartphone, marking a 38% jump from the same period a year-ago. And what are these subscribers purchasing? Well, Android devices it would seem.

Overall, Android continues to lead the smartphone market in the U.S., with 48 percent of smartphone owners saying they owned an Android OS device. Nearly a third (32.1%) of smartphone users have an Apple iPhone, and Blackberry owners represented another 11.6 percent of the smartphone market. Among recent acquirers who got their smartphone within the last three months, 48 percent of those surveyed in February said they chose an Android and 43 percent bought an iPhone.

Not surprisingly, RIM and Windows Phone 7 don’t make strong showings here.

Note, though, that the iPhone 4S seems to have propelled Apple’s total smartphone marketshare higher. Though the iPhone only represents 32% of total smartphones out in circulation, Apple’s smartphone represented 43% of all recent smartphone purchases.

via Nielsen


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