Google unveils Project Glass

Wed, Apr 4, 2012


Google today unveiled its take on glasses with built-in augmented reality functionality.

It looks cool, but some people are wary.

Joe Stracci writes:

There’s some incredible Orwellian doublespeak at work here, e.g., technology that “helps you explore and share your world, putting you back in the moment.” As far as I can tell, it doesn’t help you to explore your world at all. If helps Google to explore your world. And this notion of “your” world. What does that even mean? I think Google has flat out given up on the idea of connecting people, and instead, has decided to help them curate their lives, and to play to the collective bloated ego, started replacing “life” with “world.”

And this, also from Stracci, is great:

(Sidenote: Is anyone else totally creeped out by the thought of a world where Google Glass has caught on and there are just herds of people standing around in the streets blankly staring straight ahead, and from afar, it looks like they’re all looking at each other, but everyone’s focused right in on the foreground, so up close their eyes look almost crossed, because they’re staring at what’s happening on (in?) their Google Glass?)

(Sidenote #2: From a tech standpoint, I don’t think it’s a coincidence that this is called Google Glass, and not Google Glasses. If the technology should ever make it to market, I’d bet one million fake dollars that Google provides the handse—I mean, eyeglass makers with the “Glass” technology, and then they’re responsible for manufacturing the actual glasses. It’ll give an entirely new meaning to the idea of platform fragmentation.)



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