Apple continues to dominate tablet market with 68.2% marketshare

Mon, Aug 6, 2012


As rumors of an iPad Mini continue to hover overhead, the rest of the tablet market seems to be heating up. The Amazon Kindle Fire has established  its own little niche, and more than that, the recently released Galaxy Nexus 7 has gotten off to a very strong start amidst overwhelmingly positive reviews. Further, there are some new tablets from Samsung worthy of some mention, and let’s not forget the upcoming Microsoft Surface tablets – which to be honest, still constitute nothing more than vaporware at this point.

All that said, the iPad, with it’s higher price point and all, continues to remain the top dog in an increasingly saturated tablet market.

According to the most recent data compiled by IDC, Apple’s share of the tablet market during the second quarter of 2012 remained steady with an impressive 68.2% share of the market thanks to 17 million in iPad sales.

Contrast that to the second place tablet maker – Samsung – which accounted for just 8.4% of the tablet market on the back of 2.4 million tablet units shipped. And illustrating Apple’s ongoing dominance in the tablet space, Apple’s share of the tablet market during the second quarter of 2011 was 61.5%. So yes, it’s rising.

Following Samsung on the list was Amazon with a 5% market share and about 1.25 million tablets shipped. Next up is Asus with a 3.4% share followed by Acer with a 1.5% share. Lastly, an amalgamation of other vendors accounted for a 12.3% share of the tablet market.

Again, rumor has it that Apple will be releasing a 7-inch iPad Mini sometime this Fall, before the busy holiday shopping season of course. And depending on how Apple prices it, it may very well prove to be a death blow to tablet competitors who finally thought they were making some headway against Apple.

via AppleInsider


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