The case for separate iPhone 5 and iPad Mini events

Fri, Aug 24, 2012

News, Rumors

It’s all but assumed that Apple will announce the iPhone 5 at a special media event set to take place on September 12th. What’s more, it’s also been rumored that Apple might use the occasion to introduce the iPad Mini as well.

The idea that Apple would announce two flagship products on the same day has left some people scratching their heads, including Daring Fireball’s John Gruber who raises some interesting points as to why Apple isn’t likely to have the iPhone 5 share the stage with anything, aside perhaps from some refreshed iPod models.

But the more I think about it, the less sense it makes for the iPhone to even share the stage at the announcement with any other product. The iPhone is too big, too cool, and garners too much attention — and it’s in Apple’s interest to keep that attention undiluted.

I’m thinking it makes more sense for Apple to hold two events. First, an iPhone event, focused solely on the new iPhone and iOS 6. Then, the iPhone ships nine days later, and there’s another wave of iPhone-focused attention as the reviews come out. Then, in the first or second week of October, Apple holds its traditional “music event”, exactly along the lines of the events at which they’ve been debuting new iPods for the last decade.

And that, Gruber postulates, is where and when it would make more sense for Apple to introduce its iPad Mini.

All in all, it makes a whole lot of sense. Besides, should Apple release the iPhone and iPad Mini at the same time, can you imagine the hordes of people that would absolutely envelop Apple Stores across the country. It’d be chaos!

Lastly, the incredibly well-connected Jim Darlymple has this to say regarding Gruber’s theory, “Oh that Gruber is a smart fellow.”

So I guess two special media events it is.



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