Apple to hold separate events for iPhone 5 and iPad Mini unveiling

Sat, Aug 25, 2012

News, Rumors

Yesterday we highlighted a piece from John Gruber who made the case as to why Apple wouldn’t announce a new iPhone and iPad on the same day. Apple is largely expected to unveil the iPhone 5 on September 12 and some had previously speculated that Apple would use the occassion to unveil an iPad Mini as well.

Gruber, though, astutely pointed out that the iPhone 5, as Apple’s biggest money maker, demands an event unto itself.

“The iPhone is too big, too cool, and garners too much attention — and it’s in Apple’s interest to keep that attention undiluted,” Gruber wrote.

And now it appears that Gruber was certainly onto something.

All Things D is reporting today that Apple will be holding two separate events where it will announce the iPhone 5 and iPad Mini.

Only after the next generation iPhone is out the door and on sale will Apple announce the smaller iPad it’s been working on. That device, which is expected to have a display of less than eight inches, will be uncrated at a second special event, which sources said is currently scheduled for October.

Some have already speculated that Apple would likely separate these two iOS device announcements, particularly since both are likely to be blockbuster events.

All Things D also points out that with two separate media events, Apple can effectively maintain a tight grip on the tech news cycle

With a new iPhone and a new, diminutive iPad in the pipeline, Apple has two opportunities to commandeer the tech news cycle ahead of the annual holiday shopping binge and it’s going to take them both.

It’s also believed that new iPod models are in the works, so taking everything together, this Fall looks like it’s going to be absolutely gangbusters for Apple. Which, for a company that rakes in money by the billions, is no small thing.

Image Credit via Cicarese Design


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