Jony Ive to design super special limited-edition Leica camera

Wed, Sep 26, 2012


Apple’s Jony Ive certainly has no shortage of design accolades to his credit. Indeed, he has had his hand in nearly every major Apple product release over the last 15 or so years, from iMacs to iPods and of course iPhones and iPads. But now it seems that Apple’s design guru will be taking on a completely new project – designing a camera.

And no, that’s not to say that Apple is working on a standalone camera – though who’s to really say. In any event, at a Leica special event earlier this week – where the Leica M  was unveiled – it was announced that Ive has been tapped to design a limited edition camera. And when we say limited edition, we mean it in the strictest of senses. You see, the company will only manufacture one unit of Ive’s design.

Aside from announcing this camera, not much else was revealed. It is, however, for more than just a publicity stunt: the camera will be auctioned off, and the proceeds will be donated to charity.

So, get ready. If you’re one part Apple fanboy, one part Leica fanboy, and all parts extraordinarily wealthy, then you’re going to want to pull out that checkbook soon.

It’ll be interesting to see what Ive is able to come up with in creating a product outside of the Apple domain.

via PetaPixel


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