Motorola uses fake address to point out “flaws” in Apple’s iOS 6 Maps app

Thu, Sep 27, 2012


Below is a little fake and somewhat funny advertisement some folks at Motorola put out in order to highlight the glaring deficiencies in iOS 6’s Mapping app. Yep, they’re showing off 315 E 15th street in New York City, and the iPhone, oh that clumsy device, is showing 315 Marlborough Rd.

Oh the hilarity!

The photo, posted by Motorola Mobility on their Google+ account reads, “Looking for 315 E 15th in Manhattan? Google Maps on DROID RAZR M will get you there & not #iLost in Brooklyn.

But as it turns out, there’s no such address in NYC!

AppleInsider notes:

The problem, as noted by readerĀ AMD Pettitte, is that 315 E 15th Street is not an actual address in Manhattan. A public park sits on that side of the street, making none of the block’s odd numbers a valid address. The number will never be a valid address in Manhattan. This is indicated by looking closely at the picture, but none of the thousands of people sharing the false address lookup ad seemed to notice this.

So why would anyone actually be “looking for 315 E 15th” in New York? The only reasonable reason would be to locate an actual address that does exist in Brooklyn (which is also part of New York City), in an area where a series of numbered streets between East 11th and E 16th now have assigned names.

What was apparently once the 300 block of East 15th Street is now named Marlborough Road. Five blocks away, Marlborough Road turns into E 15th Street, where numbers begin on the 800 block. So Apple’s Maps returning a location on Marlborough Road when searching for East 15th Street isn’t nearly as absurd as Google’s ad portrays.



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