Edible Apple

Phil Schiller defends the iPad Mini’s $329 pricetag

Instead of battling the Nexus 7 and Amazon Kindle Fire on price, Apple chose to go its own way and not get into a pricing race to the bottom. Still, some feel that $329 is a bit much for a miniaturized iPad, prompting Apple’s senior VP of marketing, Phil Schiller, to respond to such accusations […]

Continue reading...