“The announcement of a $999 plastic MacBook may be more significant than the revelation of metal MacBooks and MacBook Pros, say analysts with UBS and Piper Jaffray. The former firm notes that while the metal notebooks are more attractive, and boast features such as glass trackpads and better graphics hardware, the $999 system is Apple’s first notebook under $1,000, which “could be a key psychological threshold,” according to UBS’ Maynard Um. Many Windows notebooks are priced between $500 and $1,000.”
The ‘psychological threshold’ mentioned above has proven to be a key catalyst for sales of Apple products in the past. Sales of the iPhone, for example, skyrocketed after the price of the new 3G model was lowered to $199. And though the 100 dollar price drop from $1099 to $999 isn’t quite as big as analysts were hoping for, any price drop is a good price drop in this struggling economy.
MacNN has the full scoop here.