Time has an interesting interview with John Hodgman, the guy who plays the “PC” in Apple’s get-a-mac ads.
From the article:
Why did you decide to do the Apple commercials?
I was really curious as to why they asked me to audition. My career as a magazine writer was largely prefaced on the idea of curiosity, to go on adventures and weasel my way into the lives of people that I admire. The process of auditioning for a commercial seemed like a process where I might learn something that I could write about. It did not occur to me that it might lead to the job. I got called back, and by the third time we talked, I thought, “You can’t really be serious.”