Citing supply chain and distribution checks, analyst Shaw Wu, who recently joined Kaufman from American Technology Research, said this year’s Black Friday sale is shaping up to be a bit more aggressive than usual.
“Historically over the last couple years, Apple has offered discounts between 5%-10%,” he wrote in a research note to clients. “We think there may be discounts of up to 15% this year on Macs, iPods and accessories. It is not clear to us if iPhone will see a discount as well.”
This appears to cororoborate earlier reports from mid-November that Apple was planning unusually agressive pricecuts this holiday season. Apple shoppers appear to have a lot to look forward to in the next few days!