iPhone ad banned in UK over misleading browsing speeds

Wed, Nov 26, 2008


An iPhone ad in the UK has been banned after a number of customers complained that their iPhone’s didn’t browse the web as fast as the one displayed in an iPhone commercial.

The Guardian reports:

In its ruling, the ASA said that while the majority of consumers would be familiar with the performance of mobile phones “many might not be fully aware of the technical differences between the different types of technology”.

Apple’s claim that the 3G iPhone was “really fast”, shown in an ad with speedy visuals of the internet being used on one of the smartphones would “lead viewers to believe that the device actually operated at or near to the speeds shown in the ad”, the regulator said.

You can check out the commercial in question over here.



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