The significance of Walmart for Apple

Sat, Dec 27, 2008


CNET has an article today titled “Why Walmart is key to iPhone domination” and raises an interesting point about how Apple gets that product availability is integral to its success in the emerging smartphone market.

Remember years ago when you could only find a cell phone at your carrier’s store? Those days are gone, even though Apple is the only company that realizes that. In just two short years, the iPhone has become the single device that can be found beyond the auspices of the carrier’s building. You can find it at an Apple Store, a Best Buy, AT&T shops, online, and now, at the most important retailer of them all, Wal-Mart. And although it’s only available on one service–AT&T–that has proven to be only a slight hindrance so far and Wal-Mart availability will make it even less troublesome.


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