The following ad is the first in a series of three new “I’m a PC” commercials from Microsoft that will feature young kids using Microsoft software in an effort to show how simple it can be. The video below shows a 4 1/2 year old girl hooking up a camera to her computer, importing a photo, pressing a magic “fix” button to improve the picture quality in Windows Live Photo Gallery, and then sending the adjusted photo to her parents.
Microsoft’s latest kid-centric commercials are part of a new series aptly titled “The Rookies”, and constitute Microsoft’s latest effort in their highly-publicized $300 million ad campaign. “The Rookies” follows on the heels of the Mojave Experiment ads, the quirky and widely mocked Seinfeld series of spots, and the better received “I’m a PC” ads.
The girl in the video below is adorable, and it’s definitely a step up from Microsoft’s previous efforts, but will it be enough to restore some of the luster that Microsoft lost after Vista took such a thrashing? Tell us what you think in the comments.