Quote of the Day: Apple as a fashion statement?

Wed, Mar 18, 2009


The ultra-thin Dell Adamo is being advertised as a worthy alternative to the MacBook Air, with a Dell spokesman even going so far as to say that they “are positioning the Adamo as a fashion statement.”  That begs the question – Is that the reason why MacBook Air owners purchase their machines?  To make a fashion statement?

Josh Fruhlinger over at IT World has an interesting take on the topic:

But a bigger problem comes with a quote from a Dell rep that they “are positioning the Adamo as a fashion statement.” That’s a common stereotype of Apple users, but I don’t think it’s necessarily true. I think Mac users like systems that work elegantly, with hardware and software operating together seamlessly and with few glitches, even if that means the systems are pricier and don’t have the same raw specs as competitors. That’s not at all the same thing as calling one’s computer “a fashion statement.” But it’s an attitude that frustrates a certain breed of techie, who likes everything quantifiable; since elegance can’t be quantified easily, it gets dismissed as “fashion,” with disastrous results like the Dell Adamo.

Check out the full story over here.

Related: The Stereotypical Apple User, and why the iPhone at Walmart won’t hurt Apple’s image


, ,

Comments are closed.

eXTReMe Tracker