Advertising: Dell Adamo v. MacBook Air

Mon, Mar 23, 2009


DesignO’blog takes an interesting look at the difference in advertising used to promote the Dell Adamo and MacBook Air.  Check it out over here.

Below are commercials for each respective notebook, starting with the Adamo.

And now the Air.

What do you guys think?  Is any one approach clearly better than the other?  Are they just different, yet both effective?  Does it even matter?  Drop a line in the comments and let us know what ya’ll think!


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2 Comments For This Post

  1. pk de cville Says:

    Both really good. Each appeals to a different type:

    Adamo: All style, elegant elite style. Status seeker.

    Air: Very hip, healthy (slim is healthy), fun. Flirt.

  2. Niki Brown | The Design O'Blog Says:

    Thanks for linking to my site!

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