Why Microsoft doesn’t get it

Tue, Mar 31, 2009


In light of Microsoft’s recent commercial where it touts relatively cheaper PC’s as an alternative to Apple, the following quote seems especially on point:

“Microsoft just doesn’t get it, because Microsoft has never sold personal computers. From its perspective, computer hardware is interchangeable and just a platform for moving copies of Windows. Microsoft sees every Mac sold and every Linux computer sold as a slap in the face. Hardware is hardware, and a billion Windows users can’t be wrong.”

Microsoft’s latest commercial advertises PC’s on price, as if all PC’s are otherwise created equal.  It’s mind boggling that Microsoft still doesn’t understand that the user experience is a function of both hardware and software.

via LowEndMac

Related: Why Microsoft’s latest commercial misses the point

Related: Steve Ballmer and famil are Apple free, and why the Mac is much more than a logo



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