Why Bono left Apple for RIM

Tue, Apr 7, 2009


Blame it on a slow newsday, but a recent article in TheGlobalMail sheds some light on why former Apple posterboy Bono all of a sudden started showing up with BlackBerry’s in tow.  According to the article, the U2 frontman told Toronto-based DJ Alan Cross a little bit about some new initiatives underway betweenn RIM and U2.

“I’m very excited about this,” Bono told Mr. Cross about the RIM deal. “Research In Motion is going to give us what Apple wouldn’t — access to their labs and their people so we can do something really spectacular.”

Mr. Cross couldn’t believe his ears. Was RIM working on a special U2 application that would help the band interact with fans as part of its “U2 360” tour?

“You’re not far off,” Bono said, before slipping away into the crowd.

Yawn.  So Bono was a bit frustrated that he didn’t have access to either Apple’s “labs” or “people” (i.e engineers)?  Maybe we’re old fashioned over here at EdibleApple, but we prefer it when artists stick to, oh I don’t know, focusing on their music!

U2 certainly has an impressive catalogue of good songs, but Bono himself comes off as a bigheaded and self-righteous celebrity with a reputation for charity that isn’t always deserved.  He’s the male equivalent of Madonna and Angelina Jolie, with a penchant for high-tech phones apparently.

You can check out the full scoop over here.


, ,

Comments are closed.

eXTReMe Tracker