Microsoft’s latest commercial in its series of “Laptop Hunter” ads features Sheila, a “fillmmaker” looking for a laptop with a fast processor, a big screen, and something that’s really adept at cutting video. She’s looking to spend less than $2,000 and claims that she’s “open to any brand.” Hmm, maybe she’ll pick a Mac this time?? Anyways, let the games begin, and let’s watch as Sheila enters the murky world of Fry’s Electronics.
Following the same script as in previous commercials, Sheila eventually saunters over to the Mac section where she takes a look at a 15in MacBook Pro before she dismisses it for only having 2GB of RAM. She eventually settles on a HP HDX 16t, a model which Microsoft touts as having “enough power to handle moviemaking.”
At one point she has the following comical exchange with a salesman:
Sheila: Is this graphics card going to be powerful?
While it would be easy to get into a “Which platform is best for video editing?” discussion, among others, a more compelling question is if these commercials are even effective in the first place.
Consumers have increasingly been migrating over to the Mac from the PC for a number of reasons, yet price is not one of them. So while these commercials, with their quick cuts and boppy music, are admittedly entertaining, they all fail to adequately address the real reasons users decide to purchase Macs. Apple doesn’t sell on price, it sells on features, software, design, and ease of use. If Microsoft wants to prevent users from switching, it needs to compete on the same level, and point out some of the more beneficial features of its own OS relative to Apple’s.
And lastly, if price is already an issue for you, then you don’t need a commercial from Microsoft to sway you away from purchasing a Mac.