Apple today unveiled 3 new get a Mac ads, one of which directly takes on Microsoft’s recent ad campaign where it touts the wide variety of choices PC users have in picking out a computer. Overall, the ads are pretty solid. The last trio of “Get a Mac” ads seemed a bit tired, and almost played out, but these ones definitely spruce things up.
The following ad is called “Elimination”, and is a direct response to Microsoft’s “I’m a PC” campaign.
The next ad is called “Customer Care” and points out the difficulties PC users have in receiving customer care compared to the “Genius” customer experience Apple offers its customers. I think this is a great commercial because 1) it gives Hodgman an opportunity to be more animated and 2) it really captures the frustration involved with trying to get anything resolved with a phone call to a tech company (I’m looking at you AT&T!)
The last ad is called “PC Choice Chat” and involves the PC running a radio show where he helps callers find the right PC for them. This ad is also pretty good, if only for the cliche and comical sound effects.