Apple to re-brand laptop names?

Fri, May 22, 2009

News, Rumors

While weighing in on what he expects to see at this years WWDC, John Gruber over at DaringFireball dropped an interesting tidbit about Apple possibly re-branding its laptops. Specifically, Gruber predicts that Apple will only refer to its aluminum encased laptops as being “Pro” models, while the plastic models will retain the “MacBook” moniker.

It’s an interesting prediction, but isn’t Apple done producing those white and black MacBooks? Isn’t every laptop in Apple’s current production cycle draped in aluminum?

Update: As pointed out in the comments, Apple’s old plastic styled MacBooks are still available on Apple’s website. What I wasn’t sure of is whether or not Apple was actually producing new models. And I suppose they are, so my apologies for not doing the proper legwork on that folks.

But something still doesn’t add up. What happens to the current unibody MacBooks? Any ideas?


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2 Comments For This Post

  1. Kevin Says:

    You are mistaken about Apple not making any new plastic cased laptops. The $999 MacBook is still the white plastic model:

  2. Andy Lee Says:

    I can only make sense of it if Gruber meant that Apple will introduce a new aluminum model and discontinue what are the current aluminum MacBooks.

    “Isn’t every laptop in Apple’s current production cycle draped in aluminum?”

    Come on, how hard would it have been to go to You’d have had your answer in 5 seconds, 10 tops.

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