In this years Interbrand report, Apple checked in at #20 on the list of the best global brands of 2009, up from the 24th spot a year ago. According to the report, Apple’s brand value increased 12% over the last year up to a current value of $15.43 million. Coca-Cola, IBM, Microsoft, GE, and Nokia all rounded out the top 5. Google, meanwhile, was ranked at #7 while the “BlackBerry” brand took up the 63rd spot on the list.
Apple’s relatively strong showing, according to the report, was largely due to record high iPod sales, with the flagship iPod Touch model leading the way. A growing installed base of Mac OS X users also factored into the mix, with the report observing that the Apple brand is “the most supported within its industry, and among the most iconic of relatively young brands in the world.”
For what its worth, the rankings aren’t terribly scientific, and are based on an amalgamation of factors such as a company’s financial health and the extent to which a brand name by itself influences sales. Still, the report makes for an interesting read (downloadable here as a PDF), and in case you’re interested, you can check out the list of the top 30 global brands of 2009 after the break.
12. Mercedez Benz
16. Louis Vutton
22. American Express