A few weeks after the New York Observer detailed the publishing industry’s efforts to create a new publishing platform for Magazine content comes this mockup video from Time Inc. which showcases how an issue of Sports Illustrated might appear on Apple’s rumored tablet.
In the video below, a man with a voice that almost puts you to sleep takes you through a pretty impressive representation of what published content in tablet form might look like. It’s interactive, interesting, engaging, unique, and the navigation is, surprise surprise, very Apple like.
According to Peter Kafka over at AllThingsD, the concept above will “be able to run on whatever tablet Apple or any [one] else has up their sleeves.” Which is an interesting and seemingly bold prediction to make because though Apple has yet to officially announce a tablet, stories abound of Apple approaching publishers in an attempt to get them on board the tablet train.
Back in late October, word spread that Apple had been shopping around its tablet to a number of Australian media companies to gauge their interest in providing content for the device. In doing so, Apple necessarily had to reveal some of the specs on the device, and though no one was willing to go into particulars, one off-the-record comment hinted that the tablet would be a somewhat larger version of the iPhone – small enough to carry around in a bag but not quite small enough to fit comfortably inside a pocket. The report also pegged the tablet as being geared towards web surfing and media content such as watching movies and reading books, magazines, and newspapers.
And then, of course, there was the October video clip of New York Times editor Bill Keller nonchalantly referencing the Apple tablet as if it were a foregone conclusion while discussing the growing importance of delivering news content to the ever growing array of mobile platforms.
“We need to figure out the right journalistic product to deliver to mobile platforms and devices,” Keller told a roomful of NYT employees. “I’m hoping we can get the newsroom more actively involved in the challenge of delivering our best journalism in the form of Times Reader, iPhone apps, WAP, or the impending Apple slate, or whatever comes after that.”
And last but not least is a late September report from Gizmodo which noted that 2 people with ties to the New York Times had been “approached by Apple to talk about putting the paper on a ‘new device.’” Which if true, certainly works to make Keller’s remarks all the more telling given that any high-level discussions about publishing NYT content on an Apple tablet would inevitably involve Keller.
All in all, we may not know much about Apple’s rumored tablet, but we seem to know quite a bit about the media content it will purportedly run.